The 10 Best Vitamin Brands of 2025, Reviewed by a Registered Dietitian

Gummy vitamins are a fun, easy way to take supplements when capsules or tablets are not for you. We trust SmartyPants to make tasty, beneficial vitamin gummies because the brand is transparent about its entire manufacturing process. The company discloses where it sources its ingredients (so you can always know exactly where each ingredient in your product came from with one click on the website), what manufacturing guidelines it follows, and what internal and third-party tests the products go through. Additionally, all SmartyPants supplements are free of the eight most common allergens and are made without synthetic colors, artificial flavors, sweeteners, or preservatives.

SmartyPants also has third-party testing certificates from various outside organizations, including the NSF, a public health and safety organization that provides testing to ensure safety and label claims; the Non-GMO Project, a nonprofit organization dedicated to ensuring Americans know exactly what is in our food and supplements; and the Clean Label Project Purity Award, which evaluates products for substances such as chemicals, environmental toxins, and contaminants.

We also like that SmartyPants gummies offer an array of supplements that can meet the needs of your entire family (as long as they’re over the age of 3), including Kids & Toddlers Multi, Teen Girl Multi & Omegas, Adult Formula, and Masters Women 50+ Formula. Smarty Pants also offers a certified organic collection and vegetarian options with omega-3 supplements made from organic flaxseed oil instead of fish.

If you’re looking for a quality vitamin or supplement on a budget, Nature Made is our pick. When comparing multivitamins, a 90-count bottle of Nature Made Multi for Her costs $13.59 ($0.15 per serving) and will last 90 days, whereas SmartyPants Women’s Multi-Vitamin 60-count bottle is a one-month supply at $13.98 ($0.46 a serving). Along with being affordable, Nature Made vitamins and supplements come in a variety of forms and are easy to find at popular retailers like Costco and Target, pharmacies like Walgreens and CVS, as well as online at Nature Made and Amazon.

With over 400 unique formulations designed to support a wide range of benefits, Pure Encapsulations is a supplement brand to keep on your radar if allergies are a concern for you or your family. All Pure Encapsulation supplements are free of common allergens, including wheat, soy, dairy, eggs, tree nuts, and peanuts. We appreciate that Pure Encapsulations lists all ingredients on its product labels (even if it is only a trace amount). Its products are also tested by independent labs, and many of them (including their O.N.E. Multivitamin) are non-GMO; free of artificial colors, flavors, and sweeteners; and certified by the Gluten-Free Certification Organization.

With many of its products nearing the $1 per serving category, Pure Encapsulations is on the higher-priced end, compared with other supplements on the market. If you’re looking for high-quality products, free of specific allergens, with a variety of supplements to choose from, and are willing to pay a bit more compared to other companies, Pure Encapsulations is a good choice.

Garden of Life sets itself apart from many supplement companies because its products are certified by several third-party organizations, including USDA Organic, Non-GMO Project, and NSF Gluten-Free. Garden of Life holds itself accountable by focusing on whole food ingredients, transparency, and traceability in those ingredients, without artificial flavors, colors, binders, or fillers.

In addition, not only is Garden of Life focused on its third-party certifications when it comes to product purity and safety — they are also committed to sustainability. Garden of Life is also certified carbon neutral, B-Corp certified, LEED Gold certified, and Upcycled certified, as the company claims to use recyclable packaging and post-consumer recycled bottles when able.

With 164 total vegan products available, there are many supplements to choose from if you follow a vegan lifestyle, such as Garden of Life Organic Men’s Once Daily. That said, Garden of Life has more than 300 products in total, so be sure to read the labels carefully to confirm that the product you’re purchasing is vegan. If allergies are a concern, specifically peanuts or tree nuts, Garden of Life recommends avoiding the use of their products, as they do not test finished goods for the intentional or accidental presence of nuts, peanuts, or tree nuts.

When it comes to pregnancy, Perelel has a definite edge because it was founded by two ob-gyns who wanted to give pregnant women more personalized supplement support for each stage of pregnancy. As a result, it sells convenient daily vitamin packs that adjust and modify ingredients to meet changing nutrient needs in each trimester. For example, for the first-trimester pack, you’ll get an anti-nausea blend, but in the second trimester, the blend contains added magnesium to support muscle cramps and relaxation, and in the third trimester, the packs are formulated with added probiotics to support gut health. This stage-specific approach is unique in the prenatal space.

While the trimester-specific pregnancy support vitamins really make this brand stand out, this is not their only offering. Perelel also makes supplements to support preconception, postpartum, perimenopause, daily wellness, and men’s health.

In addition, all Perelel’s products are recognized by the Clean Label Project, and they are third-party tested, non-GMO, and free of soy, gluten, artificial colors, and fillers. It’s worth noting, though, that with the more personalized approach to pregnancy comes a higher price tag, at $49.50 for a 30-day supply. To absorb some of that additional cost, you can opt-in for a monthly recurring subscription when purchasing your daily pregnancy packs, providing a 15 percent discount.

Nordic Naturals prides itself on its sustainability practices in both ingredient sourcing and product manufacturing, and its LEED Gold certification further demonstrates the company’s commitment to sustainability practices. With certificates of analysis (COAs) available on all products from Friend of the Sea, the leading certification standard for products that respect, protect, and promote marine and environmental conservation, Nordic Naturals’ focus on purity, potency, and transparency ensures that you are getting exactly what the label states, without heavy metals, environmental toxins, or other potential contaminants.

While Nordic Naturals is best known for its omega-3 fish oil supplements, it also offers select vitamin and mineral options and probiotics as well. Currently, its product formulary includes products suitable for children, adults, seniors, athletes, and pets. With just over 100 products in their arsenal, they offer a variety of high-quality vitamins; however, when compared to other supplement brands, the total offerings are more limited.

Veronica Rouse, a registered dietitian with WowMD, says, “I am a big fan of Nordic Naturals … because they produce high-quality supplements while promoting environmental sustainability. Their omega-3 supplements are sourced from wild-caught fish, which protects marine ecosystems. They are also third-party certified by organizations like Friend of the Sea and Marine Stewardship Council, ensuring eco-friendly fishing practices that protect our oceans.”

We chose Hiya as the best children’s vitamin brand because the company’s first focus is on safety, which is always a top priority for parents. With rigorous quality standards, Hiya performs testing at various stages of manufacturing to ensure a quality product, including comprehensive screening for heavy metals and microbial contamination. Additionally, COAs are available for every product on the company’s website.

In addition to a kid’s daily multivitamin, Hiya also offers a daily probiotic, a children’s bedtime essentials supplement (melatonin-free), a daily iron supplement, and a daily greens/superfood powder. Also noteworthy, as a minimal waste product, the company offers refillable glass containers or eco-friendly pouches (specific packaging depends on the product).

With its direct-to-consumer business model, Hiya supplements will be shipped right to your door. However, for some, the limited ways to purchase may make these products tougher to obtain.

As with any new supplement, it is recommended that you consult a qualified healthcare practitioner before offering it to your child (or yourself) to ensure that the product is necessary and appropriately dosed.

If you’ve ever reached for your vitamins only to realize you forgot to buy a refill, a subscription plan might be what you’re after — and Ritual is our favorite of all the companies that offer this type of monthly service. While Ritual does offer single-purchase items in addition to its subscription approach, if you sign up for recurring orders, you’ll get a 25 percent discount on your first month’s order, a money-back guarantee if you are unsatisfied, the ability to easily cancel your subscription at any time, and the peace of mind that you’re not going to forget to pick up a refill.

Ritual is also unique in that each supplement capsule incorporates both liquid and solid components. This is meant to allow for delayed release and enhanced absorption of vital nutrients. Ritual also offers transparent sourcing of its ingredients, listing each ingredient and where in the world it’s sourced from. The company also conducts both internal and third-party testing. All products are non-GMO and made without gluten or major allergens.

The brand is also NSF Certified for Sport, which means it was tested to ensure its products do not contain unsafe levels of contaminants, banned substances, masking agents, or ingredients not listed on the label.

While Klean Athlete products hit the mark when it comes to purity and testing for athletes, the price tag is on the higher end. As an example, the Klean Multivitamin comes in at $44 for a 30-day serving, or roughly $1.47 a day.

Hum Nutrition is our top pick for those interested in personalized vitamin brands. Hum offers tailored product recommendations based on a quick health quiz through its website. The quiz assesses basic health information, including your history, eating style, and health goals. One of the company’s more unique offerings is access to a Hum Nutrition staff RD, who can provide you with a comprehensive health report that provides diet and lifestyle advice, specific product recommendations based on your areas of concern, as well as one-on-one support with any of the company’s products.

Hum Nutrition offers vitamins, minerals, omega-3s, probiotics, and herbs in various forms, including gummies, tablets, soft gels, and powders. Its products are free of artificial flavors, colors, and sweeteners. Hum Nutrition supplements are also third-party certified by the Clean Label Project and Non-GMO Project, guaranteeing they are free of contaminants, heavy metals, and GMOs.

In addition to a targeted, RD-supported approach to a personalized supplement routine, Hum’s product packaging is made up of 100 percent recyclable materials.